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Media Kit

2026

The financial websites Minfin and Finance.ua are part of the Treeum media group, which is ultimately owned by Dragon Capital. In this media kit, we will tell you how we can help you build a strong brand, find new customers, and attract more attention to your company and products.

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About minfin.com.ua

‘Minfin’ consistently ranks among the top 3 Ukraine’s financial websites and remains №1 investment website in Ukraine. Even under rashists missile attacks the newsroom continues to inform readers about the most important economic and financial events in Ukraine and around the world.

Since its establishment, ‘Minfin’ has become a genuine discussion platform where the hot topics are discussed, not only for investors but also for people who want to preserve their savings. The full-scale war has forced many of our readers to leave Ukraine. Therefore, we are now being read not only in our country, but also abroad – almost 15% of our audience visits our website from all over the world.

page views

page views

Дьоміна

page views

Monthly traffic

page views

≈19.5М

page views

≈9.6М

sessions

2:12

an average session duration

≈3.8М

users

95%

organic and direct traffic

32%

repeat users

Audience profile

79%

from Ukraine

48%

from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv

21%+

of audience are displaced persons who have emigrated abroad

8%

18-24 y.

13%

25-34 y.

26%

35-44 y.

25%

45-54 y.

21%

55-64 y.

7%

65+ y.

54%

men

46%

women

About minfin.com.ua

‘Minfin’ consistently ranks among the top 3 Ukraine’s financial websites and remains №1 investment website in Ukraine. Even under rashists missile attacks the newsroom continues to inform readers about the most important economic and financial events in Ukraine and around the world.

Since its establishment, ‘Minfin’ has become a genuine discussion platform where the hot topics are discussed, not only for investors but also for people who want to preserve their savings. The full-scale war has forced many of our readers to leave Ukraine. Therefore, we are now being read not only in our country, but also abroad – almost 15% of our audience visits our website from all over the world.

page views

page views

Таранюк

page views

Monthly traffic

page views

≈3.6М

page views

≈2М

sessions

2:18

an average session duration

≈1М

users

96%

organic and direct traffic

31%

repeat users

Audience profile

80%

from Ukraine

50%

from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv

20%

of audience are displaced persons who have emigrated abroad

5%

18-24 y.

11%

25-34 y.

27%

35-44 y.

29%

45-54 y.

20%

55-64 y.

8%

65+ y.

66%

men

34%

women

WHICH TYPE OF PUBLICATION TO CHOOSE

Let's say right away that there are many formats. It all depends on the purpose of the publication and the available budget.

We will advise you on the format that suits you best once we understand the purpose of the publication and your budget.

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

блог на мінфін

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

блог на файненс

A small-sized advertising publication announcing company news or other newsworthy events.

8. Інтеграція у відео / відеоформати

Інтеграція у відео на youtube каналах (Мінфін та Finance.ua)

  • Партнер випуску: оголошення партнера рубрики з описом компанії/послуги/товару. Інтегруємо в наші постійні рубрики з Олексієм Козиревим (на Мінфіні «Прямо по курсу» та/або  на Finance.ua «В курсі курсу») та «Скільки коштує» на Finance.ua

  • Зйомка відео на певній локації (pr місця зйомок), проведення розіграшу подарунків від Партнера відео, ведучий в одязі з лого партнера, прерол/мідрол тощо.

NATIVE AND PROMOTIONAL LONGREAD FORMATS

While most formats do not usually raise questions, we would like to explain these two in more detail.

 

Native projects are helping to shape the brand, improve the image and trust in the company, and consolidate its position in the market. These goals are long-term and are often part of the company's marketing strategy.

Promotional longreads reveal a particular product, directly describing its features and advantages.

We design all longreads with creative layout.

These two formats do not replace each other but often complement each other. Our clients order both promotional longreads with creative layout and native longreads for different purposes.

We will advise you on which format is right for you as soon as we understand the purpose of the publication and the budget.

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

8. Integration into video/video formats

105к+

followers

250к+

followers

2%

18-24 y.

19%

25-34 y.

29%

35-44 y.

23%

45-54 y.

16%

55-64 y.

10%

65+ y.

66%

men

88%

from Ukraine

2.2М+

followers

34%

women

54к+

followers

180к+

followers

3%

18-24 y.

12%

25-34 y.

19%

35-44 y.

20%

45-54 y.

21%

55-64 y.

24%

65+ y.

58%

men

86%

from Ukraine

1М+

followers

42%

women

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

1. News/Press release

A small-sized advertising publication announcing company news or other newsworthy events.

Includes:

  • Publication in the news feed

  • 2 links to the Partner's website

  • Up to 3 photos

  • Up to 4000 characters

  • Sponsored content label

SOCIAL MEDIA AND NEWSLETTERS

We recommend including social media in the promotion of all commercial publications, as this allows you to increase your reach by targeting audiences who read news only here or respond more quickly to such publications. For special projects, posting on social media is included in the price.

Telegram

In Telegram, we publish the latest news, financial analytics, and tell our readers about unique bonuses from banks and financial companies.

 

Rules for posting advertisements in Telegram Finance.ua

 

Rules for posting advertisements in Telegram Minfin.com.ua

IMG_3074.PNG
IMG_3075.PNG
IMG_3076.PNG

Facebook

What you should know about promotions on our Facebook pages:

  • We always mark partner posts with special hashtags.

  • We help with writing text to ensure it reaches the right audience.

  • You can always order additional promotion and get more coverage from new readers.

IMG_3070.PNG
IMG_3071.PNG

Instagram

What you should know about promotions on our Instagram pages:

 

  • We always mark partner posts with special hashtags.

  • We can place a ready-made creative from the Partner of the publication or prepare and agree it for publication.

  • We help with writing text to ensure it reaches the right audience.

  • You can always order additional promotion and get more coverage from new readers.

IMG_3077.PNG

Розсилки

24.3k

Top of the day

The main news of the day about investments and finance Monday-Friday, in the evening as a summary of the day.

24.1k

Investment newsletter

A digest of the week's top publications on investments and important changes in the financial market Once a week, on Fridays

110.2k

Weekly newsletter 

The week's top news from the world of finance. Thursdays-Fridays, once a week.

92.6k

Currency newsletter

Every Monday, we provide up-to-date data and expert analysis on events in the currency market.

9.1k

Top of the day

Top of the day from the world of finance. Available in RU and UA languages for different audiences.

Monday-Friday, in the evening, summary of the day.

UNIQUE PRODUCTS

Opportunities for banks

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Opportunities for credit companies

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Other products from ‘Minfin’

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Cryptocurrency

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Currency services

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Insurance

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

Bank catalogue

Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.

BANNER ADVERTISING

Placing banner ads allows you to achieve wide coverage, high CTR and relatively low CPM.

2.1х

users of the desktop version spend more time on the resource

premium, top, catfish, content banner, branding

Mobile formats

73%

of traffic comes from mobile devices

6.7м

sessions are conducted via mobile phone every month

mobile half screen, mobile catfish, mobile top banner, mobile content banner

users of the desktop version spend more time on the resource

premium, top, catfish, content banner, branding

Mobile formats

75%

of traffic comes from mobile devices

1.4м

sessions are conducted via mobile phone every month

mobile half screen, mobile catfish, mobile top banner, mobile content banner

LEAD GENERATION

DEPOSIT LEAD GENERATION

We help clients choose a bank for their deposit from among the many offers in the Deposit Catalogue and receive an additional bonus of up to 2% annual through the program ‘Bonus do depozitu’ (Bonus to deposit).

18

participating banks over the last 3 years

5.9+

billions

deposit portfolios that we have attracted to Ukraine

20м+

the amount of payments we have made to Ukrainians under the program

22.7k

received a bonus on their card in cash or in the form of fuel

CREDIT LEAD GENERATION

We provide the opportunity to easily and quickly compare and order a credit product online from the Catalogues of loans and credit cards free of charge

205k+

credit cards

We provide the opportunity to easily and quickly compare and order a credit product online from the Catalogues of loans and credit cards free of charge

22k+

bank cash loans

4.5M+

pdl loans

We provide the opportunity to easily and quickly compare and order a credit product online from the Catalogues of loans and credit cards free of charge

Cooperation with the Minfin Academy

The Minfin Academy — is an educational project of the minfin.com.ua website that improves people's financial literacy and helps them understand investment instruments. Studying at the Academy helps Ukrainians, even in wartime, gain practical knowledge on how to preserve and grow their funds. Students from 45 countries around the world have already joined the Academy's training courses.

1. Corporate training in finance and investing

For corporate clients, we offer the ‘Investment Springboard’ course at special rates.

 

Why is this important for business?

Financial literacy training will serve as a modern example of corporate care for employees in these difficult times, help increase team loyalty, and build a reputation as a reliable employer.

 

About the course

Investment Springboard is a basic course on investing, where in 14 days students will learn to manage their personal finances and begin to understand how finance works in general.

 

Course author

Alina Shukh — COO of Smart Family Office, Financial Planning & Wealth Management Professional, CFI, teacher, lecturer and columnist, world champion and record holder among juniors in athletics.

 

Pricing

There are several pricing options depending on the number of employees. Write to us, and we will select the best option for your business.

For corporate clients, we offer the ‘Investment Springboard’ course at special rates.

 

Why is this important for business?

Financial literacy training will serve as a modern example of corporate care for employees in these difficult times, help increase team loyalty, and build a reputation as a reliable employer.

 

About the course

Investment Springboard is a basic course on investing, where in 14 days students will learn to manage their personal finances and begin to understand how finance works in general.

 

Course author

Alina Shukh — COO of Smart Family Office, Financial Planning & Wealth Management Professional, CFI, teacher, lecturer and columnist, world champion and record holder among juniors in athletics.

 

Pricing

There are several pricing options depending on the number of employees. Write to us, and we will select the best option for your business.

Інвест.трамплін

2. Newsletters to the academy's student database

Spread the information about your company and services among the smart and active audience of the Minfin Academy.

 

Formats

  • Publication in the Academy's closed community 

  • Newsletter in the Academy's chatbot 

  • Email newsletter

 

The total database contains 13,000+ users

 

Options for post topics

  • Invitations to events, webinars, etc. 

  • Announcements of promotions, giveaways, or other interactive activities  

  • Posts about new products or services

3. Webinars on investment and financial literacy

Format of cooperation
Educational webinar / Q&A session (1.5–2 hours)

What's included
1. Preparation stage

  • Assistance in preparing the webinar topic, key points and presentation

  • ​Technical support: setting up the platform for the webinar


2. Conducting the webinar:

  • Your speaker's presentation to students of the Minfin Academy

  • Opportunity for interactive communication: Q&A session to engage the audience


3. Promotion:

  • Publication in the Academy's closed community 

  • Newsletter in the Academy's chatbot 

  • Email newsletter

 
Implementation period: up to 4 weeks

The outcome for you

  • Maximum coverage of your target audience in a short period of time

  • Direct communication with an active, financially literate audience

  • The opportunity to receive instant feedback and attract potential customers

Implementation example
 

The Minfin Academy organised, launched and conducted a webinar on ‘China, AI, crypto projects, tokens: what to expect from the cryptocurrency market?’
 

The webinar attracted 21,000 views, demonstrating the relevance of the topic and the audience's interest in such formats.

Screenshot 2026-03-10 at 01.04.08.png

Our contacts

We always find the best financial solutions and help Ukrainians obtain them.

Nadiia Kvitka

Head of Media Business at Treeum

Igor Korkishko

Head of Sales

at Treeum

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