Media Kit
2026
The financial sites Minfin and Finance.ua are part of the Treeum media group, ultimately owned by Dragon Capital. In this media kit, we will demonstrate how we can help you build a strong brand, find new customers, and draw more attention to your company and products.
Partnering with our platforms offers a unique opportunity to showcase your brands, products, and services to an engaged and affluent target audience. Join our partnership. We work for trust, reputation, and results!
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About minfin.com.ua
Minfin — The #1 website for investors and the largest financial resource in Ukraine. For over 16 years, Minfin has remained the country’s most influential resource for finance and investment.
Our readers visit the site not only for news but to find the best financial services and products. On our platform, users can select a reliable bank, find the most favorable exchange rates, choose insurance, pick investment tools, or navigate cryptocurrency trends.
Minfin is a hallmark of quality. Our proprietary research — such as the Bank Resilience Rating, People’s Rating, MFI Rating, and Developer Ratings — has become the industry standard for both clients and partners. We have built the most active discussion platform for investors and financial service consumers, where brand reputations are formed and real customer issues are resolved.
Minfin.com.ua provides access to an affluent audience that is ready to invest, spend, and save.
Domain Rank (DR): 74
Source: Ahrefs.com
Domain Authority (DA): 65
Source: moz.com
Chief editor
Olena Diomina
Monthly traffic
page views
≈19.5М
page views
≈9.6М
sessions
2:12
an average session duration
≈3.8М
users
95%
organic and direct traffic
32%
repeat users
Audience profile
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79%
from Ukraine
48%
from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv
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21%+
of audience are displaced persons who have emigrated abroad
8%
18-24 y.
13%
25-34 y.
26%
35-44 y.
25%
45-54 y.
21%
55-64 y.
7%
65+ y.
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54%
men
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46%
women
About minfin.com.ua
Finance.ua is one of Ukraine's leading financial portals. For over 25 years, we have been helping ukrainians find useful and up-to-date information, compare banking and insurance services, and apply for financial products online: loans, deposits, cards, and insurance. Finance.ua is a personal financial space and a trusted guide for many ukrainians. We help users make informed decisions, effectively optimize expenses, and discover lucrative investment opportunities.
On the Finance.ua website, you will always find: up-to-date financial news and insightful articles; expert analytics and infographics; practical tips and life hacks for your wallet; objective ratings you can trust; а convenient "financial supermarket" featuring deposits, loans, cards, crypto, and insurance products; a forum that never sleeps.
In 2025, we produced 15,000 structured, high-quality news reports and published over 270 expert articles.
Finance.ua is included in the Recommended Media Map.
Domain Rank (DR): 71
Source: Ahrefs.com
Domain Authority (DA): 61
Source: moz.com
Chief editor
Petro Taraniuk
Monthly traffic
page views
≈3.6М
page views
≈2М
sessions
2:18
an average session duration
≈1М
users
96%
organic and direct traffic
31%
repeat users
Audience profile
80%
from Ukraine
50%
from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv
20%
of audience are displaced persons who have emigrated abroad
5%
18-24 y.
11%
25-34 y.
27%
35-44 y.
29%
45-54 y.
20%
55-64 y.
8%
65+ y.
66%
men
34%
women
WHICH TYPE OF PUBLICATION TO CHOOSE
BUSINESS + MEDIA = ❤️
Consistent, high-quality PR is what builds audience trust in companies and brands. Who better than the media understands the importance of timely communication when launching new services, promotions, product upgrades, or an overall business rebranding?
We help you choose the most relevant interaction format to ensure your efforts are effective, deliver measurable benefits, and provide your audience with high-quality, up-to-date information.
1. News/Press release
A quick and convenient way to inform your audience about a new product, event, promotion, or other important business updates.
Includes:
-
news feed placement
-
2 links to your website
-
up to 2 photos
-
selection of ad labels
-
guaranteed views (for editor-written content)
2. Article/Review
An analytical and professional feature that highlights your products' advantages and helps customers choose your company over the competition.
Includes:
-
homepage placement
-
up to 3 links to your website
-
up to 2 photos
-
selection of ad labels
-
guaranteed views (for editor-written content)
3. Compilations featuring 2+ artists
A publication featuring related services from several key market players. This format highlights your business's core advantages and encourages the audience to choose your company.
Includes:
-
feature block on the homepage
-
up to 2 images + 1 link
-
guaranteed views (for editor-written content)
4. Interview
One of the most powerful formats for confirming a company's market leadership and the expertise of its management team. Undoubtedly, this is a highly effective option for building the personal brands of CEOs and top managers.
Includes:
-
feature block placement on the homepage
-
up to 5 images + up to 3 links
-
guaranteed 2,000+ views
-
ad labels: Interview or Promotion (depending on content)
5. Blog of Minfin
A personal channel for direct interaction with the Minfin audience. This format is ideal for bloggers, business executives, and industry specialists. A blog provides a convenient platform to cover trending or debatable topics while showcasing your expertise, experience, and market insight.
Includes:
-
unlimited posts per month within the package.
-
auto-approval for blog posts (promotional content is not removed).
-
up to 2 external links per post.
-
option to select multiple categories for each publication.
6. Finance Forum
Establishing a company presence on the Finance.ua forum provides direct contact with an active and affluent audience. This is an effective way to natively and consistently build your company’s reputation and keep users informed about new products and promotions.
Includes:
-
creation of a dedicated thread (if necessary)
-
auto-approval for posts (promotional content within the company/user thread will not be removed)
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direct engagement: the ability to reply to user messages on behalf of the company/user
Publications are marked with labels such as Featured, Promo, Company News, or Partner News on Minfin, and Promo, Special Offers, Partner Content, or Opinion on Finance.ua; external links include nofollow and sponsored tags, while pages remain open for indexing and fully accessible to search engines, ensuring 100% indexation of all promotional materials and keeping them available for public commenting.
8. Інтеграція у відео / відеоформати
Інтеграція у відео на youtube каналах (Мінфін та Finance.ua)
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Партнер випуску: оголошення партнера рубрики з описом компанії/послуги/товару. Інтегруємо в наші постійні рубрики з Олексієм Козиревим (на Мінфіні «Прямо по курсу» та/або на Finance.ua «В курсі курсу») та «Скільки коштує» на Finance.ua
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Зйомка відео на певній локації (pr місця зйомок), проведення розіграшу подарунків від Партнера відео, ведучий в одязі з лого партнера, прерол/мідрол тощо.
Special Projects
Looking to do more than just talk about your business? If you want to engage your audience emotionally, choose longreads. This format is a synergy of masterful storytelling and creative layout designed to hold the reader’s attention from the very first paragraph to the last. Our editorial team handles the entire production process — from crafting deep, brand-focused longreads to creating an entire series of stories that reveal every facet of your company with a 360-degree perspective.
Longread (ads)
This format functions as an in-depth presentation of your business, where we detail every advantage and argument without space limitations. It is the ideal solution for high-profile product launches, brand scaling, and partner acquisition. Through creative layout and design, we transform even complex technical topics into clear, engaging content that convinces clients to choose you.
Includes:
-
copywriting and professional layout design
-
homepage placement
-
featured in the "Special Projects" block
-
guaranteed 6,500+ views
-
social media promotion (Telegram and Facebook)
Additional options: visits to the client's location, professional photo, and video production.
Goal: Sales and product presentation.
Longread (native)
This format is designed for those building a strong brand and long-term relationships with their audience. We integrate company information into valuable content so that the advertisement becomes part of an engaging story rather than an interruption. We don’t limit ourselves to text alone — this could be deep market analytics, professional reporting, an inspiring success story, or a customer experience study.
Includes:
-
copywriting and professional layout design
-
homepage placement
-
featured in the "Special Projects" block
-
guaranteed 8,500+ views
-
social media promotion (Telegram and Facebook)
Additional options: visits to the client’s location, professional photo, and video production.
Goal: reputation, trust, and expertise.
Cases
Format: Gamified special project
Result: 8,140 sessions
Project Goals: Our objective was to move away from formal language and dry banking reports, emphasizing the unique tone-of-voice that defines the monobank brand.
We swapped standard charts for emotional storytelling. The project was implemented as a virtual advent calendar, where each "day" revealed a new 2024 achievement of the fintech giant. The iconic monobank cats served as guides through the world of figures, sharing inspirational year-end wishes with users.
Format: A series of three comic-style longreads
Result: 35,000 sessions
Project Goals: Our goal was to discuss topics like pensions, inflation, and family budgeting in a way that was not only engaging but also truly helpful for personal financial management.
Our team explored real-life scenarios across three generations through dedicated longreads: children (first steps with money), parents (family budgeting), and grandparents (retirement with dignity). Instead of dry charts and figures, we created lifelike dialogues between characters in a comic-strip format. This allowed readers to see themselves in the stories and more easily absorb financial advice and principles.
Format: Special project with an interactive gallery
Result: 11,640 sessions
Project Goals: This project was dedicated to the 34th anniversary of Ukraine's Independence. Our editorial team aimed to show that during wartime, it is crucial not just to mark dates but to discover the shared meanings that unite the nation.
We curated 34 key symbols, events, and phenomena that shaped modern Ukraine. The project features an interactive descriptive gallery where each symbol represents a unique story of struggle and success: from the song "Chervona Ruta" to the Javelin missile system, and from the launch of the Hryvnia to the volunteer movement during the war. The project partners were organically integrated into the narrative, as their achievements have been a significant part of building Ukraine's modern economy.
Format: Multimedia longread featuring on-site reporting
Result: 8,600 sessions
Project Goals: Our objective was to showcase the bank's vital role in the development of Ukrainian farming through a real-world example.
We moved away from traditional studio interviews in favor of field journalism. Our team traveled to the farm of Alexey Stepanets to capture high-quality photos and video, using emotional storytelling to convey the growth journey of his agricultural enterprise. We created a story that resonates: the reader sees a real person, real machinery, and the tangible results of a partnership with Privatbank.
Format: Grant program supporting small and medium-sized businesses
Result: 31,450 sessions
Project Goals: To organize a large-scale initiative to support Ukrainian SMEs — from developing a transparent selection process to the final awards ceremony.
For this major grant initiative with a prize pool of UAH 1,000,000, our team provided full-cycle project management: from concept development to the final report. We established a transparent evaluation system and a technical platform for application collection, attracting over 350 participating companies. The campaign culminated in an offline awards ceremony where an expert jury honored four winners. To showcase the program's impact, we followed up a few months later with a publication detailing how the grants helped the winners scale their businesses.
Format: Brand storytelling / HR branding
Result: 10,500 sessions
Project Goals: The editorial team aimed to explain the phenomenon of customer loyalty toward monobank and prove that behind the smartphone icon stand real, empathetic people, not automated scripts.
To reveal the brand's DNA, our team produced an in-depth feature on monobank's famous "Care Service." We moved away from standard corporate interviews in favor of a vivid report filled with real-life stories and screenshots of actual customer interactions. Through the lens of the employees' incredible empathy, we demonstrated how the bank builds loyalty among millions of users without a single physical branch, transforming technical support into a powerful marketing tool.
Format: Special project roundup
Result: 9,400 sessions
Project Goals: To help Ukrainian entrepreneurs painlessly transition away from Russian software and identify reliable, secure alternatives for process automation.
We curated a selection of reliable CRMs for Ukrainian businesses, translating complex technical specifications into language that speaks directly to business owners. The project includes comparative features, implementation case studies, and direct recommendations, allowing users to choose a CRM that best fits their specific niche and budget.
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Format: Special project roundup
Result: 13,440 sessions
Project Goals: To help Ukrainian businesses increase efficiency by selecting a bank with the best remote banking services.
Our editorial team compiled current service terms from 9 Ukrainian banks based on 6 core criteria. We brought to light what is usually hidden in the fine print: cash withdrawal fees, monthly service charges, transfer costs, and more. The project serves as a smart tool for saving on banking services, enabling entrepreneurs to choose a convenient tariff plan without unnecessary overpayments.
Video formats
Minfin.com.ua
Youtube channel
Channel covers: exchange rates, the banking system, prices and investments in Ukraine and around the world, real estate, business, and financial literacy.
105к+
followers
250к+
followers
2%
18-24 y.
19%
25-34 y.
29%
35-44 y.
23%
45-54 y.
16%
55-64 y.
10%
65+ y.
66%
men
88%
from Ukraine
2.2М+
followers
34%
women
Finance.ua YouTube channel
Channel covers: Ukrainian and global economic trends and pricing, social issues, cryptocurrency, military affairs, education, and foreign exchange rates.
54к+
followers
180к+
followers
3%
18-24 y.
12%
25-34 y.
19%
35-44 y.
20%
45-54 y.
21%
55-64 y.
24%
65+ y.
58%
men
86%
from Ukraine
1М+
followers
42%
women
Individual video shoot
Formats: Product/service/business reviews and deep dives, interviews.
Includes:
-
Scriptwriting and approval
-
Filming at one location (at the "Minfin" studio or via online platform)
-
Duration: 40–60 minutes
-
Guaranteed views
Additional options: Location rental/integration and on-site filming at the client's premises.
Integration into editorial videos
Video Categories: "Pryamo po Kursu" (Exchange Rate Insights), trending topics, expert deep dives, interviews, and more.
Premium Partner:
-
Pre-roll and ad integration within the first 7–15 minutes of the episode.
-
Pop-up logo overlays every 5–10 minutes throughout the video.
-
Link in the pinned comment.
-
Logo placement on the video thumbnail and more.
Second Partner:
-
Ad integration between minutes 15–40 of the episode.
-
Pop-up logo overlays every 5–10 minutes throughout the video.
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Link in the pinned comment.
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Logo placement on the video thumbnail and more.
-
Integration formats: Script read by the host (host-read) or a video spot provided by the partner. Additional options: Production of a custom promotional video.
Social media
We recommend adding social media placements to promote all commercial publications. This boosts overall reach by engaging the audience that consumes news exclusively on these platforms and tends to interact with content more quickly.
Standalone posts about your company, promotions, and other business updates can also be published independently, without being linked to an article on the website.
On our social networks, we share breaking news, financial analytics, and exclusive bonuses from banks and financial companies tailored specifically for our readers.
Partner posts are published with the following disclosure hashtags: Minfin — #незайвареклама, Finance.ua — #партнерська.
Telegram
Subscribers:
-
Minfin 31,880
-
Finance 17,900
-
Developers of Ukraine 4,840
Average reach:
-
Minfin 6.2k+
-
Finance 2.7k+
-
Developers 800+
Included in the price: post placement, assistance with post preparation, preview approval, and mandatory ad labeling.
Subscribers:
-
Minfin 56,640
-
Finance 35,920
Average reach per promoted post:
-
Minfin 52,000+
-
Finance 32,000+
Included in the price: post placement, assistance with post preparation, preview approval, a promotional budget of UAH 2,500, and mandatory ad labeling.
Subscribers:
-
Minfin 31,000
-
Finance 2,070
Average reach:
-
Minfin 25,000+
-
Finance 800+
Included in the price: post placement, assistance with post preparation, preview approval, and mandatory ad labeling.
Newsletters
Minfin
Investment Newsletter: 24,600 subscribers
Open Rate: 15.6%
A weekly digest of top investment stories. Content includes insights on bank deposits and various investment vehicles (domestic government bonds, real estate, stock market, etc.).
Frequency: Once a week, every Friday.
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Daily Highlights: 41,600 subscribers
A comprehensive review of the day's key events, including the "Topic of the Day," breaking news, event announcements, and more.
Frequency: Mon–Fri, evening delivery as a daily wrap-up.
Integration Formats: A promotional banner with a call-to-action (CTA) link or a featured image paired with a text block and a direct link to the client’s website.
Minfin Academy
The total database contains over 13,000 real users
Formats:
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Posts in the Academy’s private community
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Messages via the Academy’s chatbot
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Email newsletters
Possible post topics:
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Invitations to events, webinars, etc.
-
Announcements of promotions, giveaways, or other interactive activities
-
Posts about new products or services
Finance
Bi-weekly Newsletter: 103,000 subscribers
Open Rate: 9.38%
A recap of the most important financial news from the past two weeks.
Frequency: Every two weeks (Thu–Fri).
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Currency Newsletter: 88,000 subscribers | Open Rate: 8.6% Up-to-date data and expert analytics regarding foreign exchange market developments.
Frequency: Every Monday.
Integration Formats: A promotional banner with a call-to-action (CTA) link or a featured image paired with a text block and a direct link to the client’s website.
UNIQUE PRODUCTS
Opportunities for banks
Bank catalogue
This catalogue features all Ukrainian banks, including editorial news, rankings, and customer reviews. Bank representatives can moderate their dedicated pages to create a virtual storefront on our domain — allowing them to post news, bank products, exchange rates, social media links, and much more.
‘Narodnyi reitynh’ (People's rating)
This rating is based on reviews from Minfin.com.ua visitors regarding the quality of customer service in banks. A bank's position is determined solely by reviews verified by our moderators. The rating is updated daily. Banks have the opportunity to communicate directly with users and resolve their issues, which can lead to an improved rating score.
MFI
MFI catalogue
This section features all Microfinance Institutions (MFIs) in Ukraine, including editorial news, rankings, and customer reviews. MFI representatives can moderate their dedicated pages to create a virtual storefront on our domain — allowing them to post news, company products, social media links, and much more.
Investment
Catalog of investment projects InvestMarket
InvestMarket features a wide range of opportunities from investment companies, covering real estate, land, established businesses, and other sectors. The list of participating companies is constantly expanding. Joining the catalog allows businesses to connect with and attract active investors to their projects.
Cryptocurrency
Insurance
Catalogue of insurance companies
This section features all insurance companies in Ukraine, including editorial news, rankings, and customer reviews. Insurance company representatives can moderate their dedicated pages to create a virtual storefront on our domain — allowing them to post news, insurance products, social media links, and much more.
Currency services
Exchange Rates & API
Features comprehensive data on bank rates, the interbank market, NBU (National Bank of Ukraine) official rates, cryptocurrency rates, and financial forecasts. We offer businesses the simplest way to access real-time banking exchange rates. This service is essential for anyone working with foreign currency who requires daily, up-to-date market data.
Banner Advertising
Displaying banner ads allows you to achieve extensive reach, high CTR, and precise targeting of your specific audience.
Minfin
73%
of traffic comes from mobile devices
6.7м
sessions are conducted via mobile phone every month
2.1х
users of the desktop version spend more time on the resource
Finance
75%
of traffic comes from mobile devices
1.4м
sessions are conducted via mobile phone every month
2х
users of the desktop version spend more time on the resource
Desktop formats:
Mobile formats:
Targeting Capabilities:
Geo-targeting: Specific cities or regions.
Contextual/Sectional: By site categories (Currency, Banks, Investments, Crypto).
Frequency Capping: Limit impressions per unique user.
Dayparting: Specific time of day or days of the week.
LEAD GENERATION
DEPOSIT LEAD GENERATION
We help banks attract deposits with a predictable Cost Per Acquisition (CPA). Our performance-based approach ensures transparency and high-quality results.
18
participating banks over the last 3 years
5.9+
billions
deposit portfolios that we have attracted to Ukraine
20м+
the amount of payments we have made to Ukrainians under the program
22.7k
received a bonus on their card in cash or in the form of fuel
Our Conferences
Cooperation formats: partnership opportunities include General, Gold, Silver, Expo, and Promo packages.
Join us: We would be delighted to see you among our event guests. Tickets go on sale at least one month prior to each event date.
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November
Living on Interest
(Zhyty na Vidsotky)
The main annual event focused on investment, financial independence, and smart capital management. It is designed for those aiming to live off investment income rather than a salary — understanding market mechanics, where to invest, risk mitigation, and wealth growth
Cooperation with the Minfin Academy
The Minfin Academy – is an educational initiative of the minfin.com.ua website designed to improve people’s financial literacy and help them understand investment instruments. The Academy’s courses help Ukrainians—even amid the war—gain practical knowledge on how to preserve and grow their savings.
1. Corporate Training in Finance and Investing
For corporate clients, we offer the “Investment Springboard” course.
Financial literacy training serves as a modern example of corporate care for employees during these challenging times, helping to boost team loyalty and build a reputation as a reliable employer.
2. Webinars on Investing and Financial Literacy
What’s included:
-
Preparation and technical setup of the webinar (1.5–2 hours)
-
A presentation by your speaker to students at the Ministry of Finance Academy
-
PR for the event via email newsletters, the Academy’s private community, and other Academy channels
-
Timeline: up to 4 weeks
The Minfin Academy organized a webinar on the topic “China, AI, Crypto Projects, Tokens: What to Expect from the Cryptocurrency Market?”
Result: 21,000 views, demonstrating the relevance of the topic and the audience’s interest in such formats
Our contacts
We always find the best financial solutions and help Ukrainians obtain them.
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Nadiia Kvitka
Head of Media Business at Treeum
Igor Korkishko
Head of Media Sales
at Treeum