Media Kit
2025
The financial websites Minfin and Finance.ua are part of the Treeum media group, which is ultimately owned by Dragon Capital. In this media kit, we will tell you how we can help you build a strong brand, find new customers, and attract more attention to your company and products.
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About minfin.com.ua
‘Minfin’ consistently ranks among the top 3 Ukraine’s financial websites and remains №1 investment website in Ukraine. Even under rashists missile attacks the newsroom continues to inform readers about the most important economic and financial events in Ukraine and around the world.
Since its establishment, ‘Minfin’ has become a genuine discussion platform where the hot topics are discussed, not only for investors but also for people who want to preserve their savings. The full-scale war has forced many of our readers to leave Ukraine. Therefore, we are now being read not only in our country, but also abroad – almost 15% of our audience visits our website from all over the world.
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Monthly traffic
≈21.9М
page views
≈3.9М
users
97%
organic and direct traffic
≈10.8М
sessions
2:34
an average session duration
42%
repeat users
Audience profile
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82%
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18%+
from Ukraine
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of audience are displaced persons who have emigrated abroad
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52%
49%
26%
men
13%
25%
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48%
from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv
8%
20%
7%
women
18-24 y.
25-34 y.
35-44 y.
45-54 y.
55-64 y.
65+ y.
About finance.ua
Finance.ua is one of Ukraine's leading financial portals, which has been helping users find useful information, compare banking and insurance services, and order financial products online for 25 years.
On the Finance.ua website, you will always find:
-
the latest financial news and articles;
-
high-quality analytics and infographics;
-
useful tips and life hacks for your wallet;
-
ratings you can trust;
-
a convenient ‘financial supermarket’ with deposits, loans, cards, cryptocurrency, and insurance products;
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a forum that never sleeps.
Finance.ua is a personal financial guide for many Ukrainians, which has been helping them make smart decisions, optimise their spending, and invest profitably for many years.
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Monthly traffic
≈4.3М
≈2.2М
≈1.1М
2:42
94%
30%
page views
sessions
users
an average session duration
organic and direct traffic
repeat users
Audience profile
79%
21%+
from Ukraine
of audience are displaced persons who have emigrated abroad
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62%
51%
11%
27%
men
29%
19%
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38%
from cities with over a million inhabitants: Kyiv, Lviv, Dnipro, Odesa, Kharkiv
6%
8%
women
18-24 y.
25-34 y.
35-44 y.
45-54 y.
55-65 y.
55-65 y.
WHICH TYPE OF PUBLICATION TO CHOOSE
Let's say right away that there are many formats. It all depends on the purpose of the publication and the available budget.
We will advise you on the format that suits you best once we understand the purpose of the publication and your budget.
A small-sized advertising publication announcing company news or other newsworthy events.
1. News/Press release
Includes:
-
Publication in the news feed
-
2 links to the Partner's website
-
Up to 3 photos
-
Up to 4000 characters
-
Sponsored content label
A publication in which we review several products, usually from different companies. We make such reviews as objective as possible, focusing on the advantages and features of each product.
2. Product overview
Includes:
-
Publication in the block on the main page (3 days in the visible part of the site)
-
Up to 4000-6000 characters
-
Photo and link for each product
-
We describe paid participants more and place them at the top of the text
A short publication aimed at analysing a company's product or products, competitors' offers, assessing the market situation, analysing legislative initiatives or adopted changes.
3. Article with one or more participants
Includes:
-
Publication in the block on the main page (3 days in the visible part of the site)
-
Up to 6000 characters
-
Photo and link for each product
-
Sponsored content label
A publication with creative layout that usually reveals the advantages of a particular product in detail. Below, we will discuss how this format differs from special projects and native projects.
4. Advertising longread
Includes:
-
Publication in the block on the main page (3 days in the visible part of the site)
-
Up to 8000-10000 characters
-
Photos and up to 3 links
-
Guaranteed views and promotion
-
Sponsored content label
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Posts on Telegram, Facebook, and Instagram
Native format of partner materials, with various implementation options: analytics, customer experience research, reporting, company or entrepreneur history, graphic story, etc. It can be either a single material or a series of publications.
5. Special project
Includes:
-
Up to 8000-10000 characters
-
Publication in a block on the main page (3 days in the visible part of the site)
-
Photos and up to 3 links
-
Guaranteed views and promotion
-
Labels: special project or partner project
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Posts on Telegram and Facebook
An interesting and easy-to-present format for covering various topics. This is essentially a type of special project, as the test questions usually natively reveal the topic, and the Partner is represented by mentions or integration into the questions/answers. We display interactive formats on the main page of the website, publish posts on social media, and guarantee views.
6. Interactive (tests in various formats)
Includes:
-
Publication in the block on the main page (3 days in the visible part of the site)
-
Up to 8000-10000 characters
-
Photos and up to 3 links
-
Guaranteed views and promotion
-
Labels: special project or partner project / sponsored content label (depending on the content)
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Posts on Telegram, Facebook, and Instagram
One of the most common and well-known formats for telling about your company's achievements and confirming your expertise in the market. If an expert wants to talk about a specific product or area of work, such materials are published with a sponsored content label.
7. Interview
Includes:
-
Publication in the block on the main page (3 days in the visible part of the site)
-
Up to 8000-10000 characters
-
Photos and up to 3 links
-
Guaranteed views and promotion
-
Labels: interview / sponsored content label (depending on the content)
8. Integration into video/video formats
85к+
followers
7%
18-24 y.
15%
25-34 y.
24%
35-44 y.
27%
45-54 y.
15%
55-64 y.
12%
65+ y.
64%
men
88%
from Ukraine
36%
women
Integration options in the ‘Pryamo po kursu’ (Straight Ahead) section:
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Announcement of the partner of the section
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Animated video without production (pre-roll, mid-roll, post-roll) up to 30 seconds
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1 video up to 3 minutes with production (product or service review by the host)
Filming and production of interview
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We reveal a current topic/person/service/product and make an interview portrait
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Host and speaker, duration 20-40 minutes
Review and analysis of products/services/businesses
-
Everything related to investments: reviews of companies seeking investors, reviews of investment companies, reviews of products/services in which to invest
-
Everything related to real estate: review of the real estate market, prices, residential complexes, action offers, interviews with representatives of real estate companies
-
Everything about doing business in Ukraine with real-life examples. PR of companies, investments in business, franchises, etc. in the current reality
-
Host, speaker/company representatives, departure to the client's location, duration up to 40 minutes
Video in a special project
-
A storytelling format that reveals the history of a company, the creation of a product, or another topic. It includes the entire production cycle, promotion, possible departure outside Kyiv for filming, etc.
-
Such videos are often part of text projects, giving readers a more comprehensive and visual understanding of the topic. Usually, these are image projects that shape the brand, recognition and strengthen the company's reputation.
NATIVE AND PROMOTIONAL LONGREAD FORMATS
While most formats do not usually raise questions, we would like to explain these two in more detail.
Native projects are helping to shape the brand, improve the image and trust in the company, and consolidate its position in the market. These goals are long-term and are often part of the company's marketing strategy.
Promotional longreads reveal a particular product, directly describing its features and advantages.
We design all longreads with creative layout.
These two formats do not replace each other but often complement each other. Our clients order both promotional longreads with creative layout and native longreads for different purposes.
We will advise you on which format is right for you as soon as we understand the purpose of the publication and the budget.
It is reasonable to order a promotional longread if:
1. You have a new product and want to tell people about its advantages (this often applies to products that have analogues on the market: bank cards, real estate, etc.).
2. Your product is difficult to choose and use, often requiring additional consultation (usually investment instruments or consulting).
3. Your product is expensive, so customers carefully study all the information about it before making a decision.
Native formats are recommended if you have:
1. There is a need to form or strengthen the positioning of a company or product. In particular, when you have a branding change, the company is growing rapidly, or you have changed the direction of your work.
Case → Image project ‘Plekayemo svoe’ (Cherish Our Own) to support small and medium-sized businesses with a total fund of UAH 1 million. With the assistance of UKRSIBBANK BNP Paribas Group and Mastercard.
Under the terms of the project, entrepreneurs submitted applications to participate in the project in four categories in order to receive financial support for the development of their own business, relocation, or other business-related purposes. The jury selected one winner in each category, who received UAH 250,000 in financial support.
The project promotion included:
✅ PR in leading media: Forbes, Ekonomichna Pravda, Liga, Delo.ua, NV.
✅ 15 announcements on social media
✅ Launch of an advertising campaign
✅ Holding offline award ceremonies for winners
✅ Post-PR for the project
Case → A special project in which we explain how to preserve land bank during wartime and what challenges farmers are currently facing.
2. You want to draw additional attention to your products and spark interest among potential customers.
Case → Using eight examples, we detailed the cost of children's hobbies and natively integrated information about children's bank cards.
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Case → We compared the offers of six Ukrainian banks that specialise in servicing SMEs. We described the factors that, in our opinion, are important for every individual entrepreneur when choosing a bank.
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3. You want to ‘rock’ the market and build awareness among your potential audience about a particular product or service.
Case → A special project describing the features and advantages of Novapay corporate bonds: how to purchase them, whether the procedure is complicated, and how much Ukrainians can earn from them.
4. You want to create loyalty to your brand and educate your audience. This applies in particular to environmental and social responsibility issues.
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Case → PrivatBank is one of the undisputed leaders in the corporate banking market. We have compiled a selection of services and offers from PrivatBank that were launched in 2024, supported Ukrainian companies, simplified their activities, and made them more efficient.
Case → The project describes the functionality of modern CRMs and what to look for when choosing one for your business. We reviewed four systems that we find interesting and that are currently available to Ukrainian businesses.
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Case → Virtual advent calendar from monobank with inspiring Christmas wishes from its cats. It lists significant events and achievements of the most successful Ukrainian fintech project in 2024. The cats also hid their good wishes for readers in the calendar.
SOCIAL MEDIA AND NEWSLETTERS
We recommend including social media in the promotion of all commercial publications, as this allows you to increase your reach by targeting audiences who read news only here or respond more quickly to such publications. For special projects, posting on social media is included in the price.
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Examples of promotional posts
Telegram
In Telegram, we publish the latest news, financial analytics, and tell our readers about unique bonuses from banks and financial companies.
Rules for posting advertisements in Telegram Finance.ua
UNIQUE PRODUCTS
Opportunities for banks
EMAIL-MARKETING
SMS communications
Over the years, we have accumulated a database of people interested in loans and savings.
Upon request.
24.1k
Investment newsletter
A digest of the week's top publications on investments and important changes in the financial market Once a week, on Fridays
24.3k
Top of the day
The main news of the day about investments and finance Monday-Friday, in the evening as a summary of the day.
6M
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Bank catalogue
Here you will find all banks in Ukraine, their contact details, news, ratings, exchange rates and customer reviews, carefully compiled by our moderation team. Bank representatives can moderate the page by creating their own website on our domain.
‘Narodnyi reitynh’ (People's rating)
The rating is based on reviews from Minfin.com.ua visitors about the quality of service in banks. Only reviews verified by our moderators influence the bank's position. Updated daily.
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Internet banking catalogue
Created in 2020, it allows you to choose a convenient internet bank based on the features you need.
Deposit catalogue
Current deposit rates in hryvnia, dollars and euros in Ukrainian banks. There is an exclusive bonus program for our website readers.
Payment card catalogue
Allows you to compare the terms and conditions of credit and debit cards at different banks quickly, conveniently and free of charge.
Comparison of bank accounts for businesses
The catalogue will help you choose and open a bank account for a legal entity or sole proprietor online.
Mortgage catalogue
Promising mortgage lending offers. Housing loans from Ukrainian banks. Here you can select the most favourable terms for purchasing a house or flat on credit.
Loan catalogue
Includes various loan offers from banks and MFO. The customer chooses the amount and term, and we will select the most advantageous options for the request.
Opportunities for credit companies
MFO Rating
The rating of online loans from MFO is based on a comprehensive assessment of the loan term, loan amount, transparency of conditions, variety of communication channels, etc.
Catalog of investment projects InvestMarket
InvestMarket features offers from investment companies in real estate, land, ready-made businesses, and other sectors. The list of companies is constantly expanding. Participation in the catalog makes it possible to find and attract active investors to your project.
Cryptocurrency rates
Since the beginning of 2022, we have been displaying the rates of over 3,000 cryptocurrencies in real time. The product includes the option to place a partner link/button to buy a specific cryptocurrency.
Other products from ‘Minfin’
Cryptocurrency exchange catalogue
‘Minfin’ ranks and evaluates exchanges based on traffic, liquidity, trading volume, and the reported trading volume confidence indicator. This is a convenient way to find all the necessary information about an exchange.
Cryptocurrency
Currency auction
A service with a bulletin board for currency exchange from exchange offices, banks and private individuals. Contains information about exchange rates, exchange locations, routes to exchange offices and other data.
Currency rates and API
The most popular product on the site, containing information about bank rates, interbank rates, NBU rates, cryptocurrency rates and forecasts. We offer the easiest way to get up-to-date bank currency rates for your business. The service will be useful for those who work with currency and need daily up-to-date rates.
Currency services
BANNER ADVERTISING
Placing banner ads allows you to achieve wide coverage, high CTR and relatively low CPM.
Catalog of investment companies
Here you can find the most active investment companies, their contacts, business features, news, and reviews. Company representatives can manage their page, creating a personal website on our domain.
Investments
The editorial staff of ‘Minfin’ actively publishes materials on investment topics and conducts its own experiments with money. We collect the results in the content section ‘Minfin Invests.’
The section includes a separate
catalogue of brokers for buying shares and trading on exchanges, which is constantly updated.
2.5х
sessions are conducted via mobile phone every month
mobile half screen, mobile catfish, mobile top banner, mobile content banner
users of the desktop version spend more time on the resource
premium, top, catfish, content banner, branding
Mobile formats
78%
of traffic comes from mobile devices
9.4м
Insurance
Catalogue of insurance companies
A collection of all insurance companies, with detailed contact information, current services, etc.
1.4х
sessions are conducted via mobile phone every month
mobile half screen, mobile catfish, mobile top banner, mobile content banner
users of the desktop version spend more time on the resource
premium, top, catfish, content banner, branding
Mobile formats
69%
of traffic comes from mobile devices
2.1м
bank cash loans
We provide the opportunity to easily and quickly compare and order a credit product online from the Catalogues of loans and credit cards free of charge
4.5M+
pdl loans
205k+
credit cards
22k+
CREDIT LEAD GENERATION
What you should know about promotions on our Facebook pages:
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We always mark partner posts with special hashtags.
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We help with writing text to ensure it reaches the right audience.
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You can always order additional promotion and get more coverage from new readers.
LEAD GENERATION
DEPOSIT LEAD GENERATION
We help clients choose a bank for their deposit from among the many offers in the Deposit Catalogue and receive an additional bonus of up to 2% annual through the program ‘Bonus do depozitu’ (Bonus to deposit).
16
participating banks over the last 3 years
billions
deposit portfolios that we have attracted to Ukraine
5.7+
28.4м
the amount of payments we have made to Ukrainians under the program
22.4k
received a bonus on their card in cash or in the form of fuel
What you should know about promotions on our Instagram pages:
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We always mark partner posts with special hashtags.
-
We can place a ready-made creative from the Partner of the publication or prepare and agree it for publication.
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We help with writing text to ensure it reaches the right audience.
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You can always order additional promotion and get more coverage from new readers.
Our contacts
We always find the best financial solutions and help Ukrainians obtain them.
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Nadiia Kvitka
Head of Media Business at Treeum
Igor Korkishko
Head of Sales
at Treeum
110.2k
Weekly newsletter
The week's top news from the world of finance. Thursdays-Fridays, once a week.
6M
SMS communications
Over the years, we have accumulated a database of people interested in loans and savings.
Upon request.
9.1k
Top of the day
Top of the day from the world of finance. Available in RU and UA languages for different audiences.
Monday-Friday, in the evening, summary of the day.
92.6k
Currency newsletter
Every Monday, we provide up-to-date data and expert analysis on events in the currency market.
Case → In this project, we selected six innovative projects in the fields of finance, business planning and development, and defence, which we believe are promising and capable of improving their industry and bringing something new, interesting, and useful to it.
Case → In this project, we talk about green initiatives by Ukrainian businesses. We used the example of Serhii Mus and Mykola Vashchuk, two entrepreneurs from Volyn who founded MidasPack and built their own solar power plant.
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Catalogue of crypto exchangers
A service on ‘Minfin’ that allows you to monitor exchangers and choose favourable rates and reliable services for exchanging cryptocurrencies.
45к+
followers
4%
18-24 y.
10%
25-34 y.
16%
35-44 y.
18
45-54 y.
23%
55-64 y.
29%
65+ y.
50%
men
89%
from Ukraine
50%
women
Options for integration into the news video:
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Animated clip without production (pre-roll, mid-roll) up to 10 seconds
-
Advertisement of a product/service by the host (up to 30 seconds)
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Sponsor's logo in the video
Cooperation with the Minfin Academy
The Minfin Academy — is an educational project of the minfin.com.ua website that improves people's financial literacy and helps them understand investment instruments. Studying at the Academy helps Ukrainians, even in wartime, gain practical knowledge on how to preserve and grow their funds. Students from 45 countries around the world have already joined the Academy's training courses.
1. Corporate training in finance and investing
For corporate clients, we offer the ‘Investment Springboard’ course at special rates.
Why is this important for business?
Financial literacy training will serve as a modern example of corporate care for employees in these difficult times, help increase team loyalty, and build a reputation as a reliable employer.
About the course
Investment Springboard is a basic course on investing, where in 14 days students will learn to manage their personal finances and begin to understand how finance works in general.
Course author
Alina Shukh — COO of Smart Family Office, Financial Planning & Wealth Management Professional, CFI, teacher, lecturer and columnist, world champion and record holder among juniors in athletics.
Pricing
There are several pricing options depending on the number of employees. Write to us, and we will select the best option for your business.
2. Newsletters to the academy's student database
Spread the information about your company and services among the smart and active audience of the Minfin Academy.
Formats
-
Publication in the Academy's closed community
-
Newsletter in the Academy's chatbot
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Email newsletter
The total database contains 13,000+ users
Options for post topics
-
Invitations to events, webinars, etc.
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Announcements of promotions, giveaways, or other interactive activities
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Posts about new products or services
3. Webinars on investment and financial literacy
Format of cooperation
Educational webinar / Q&A session (1.5–2 hours)
What's included
1. Preparation stage
-
Assistance in preparing the webinar topic, key points and presentation
-
Technical support: setting up the platform for the webinar
2. Conducting the webinar:
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Your speaker's presentation to students of the Minfin Academy
-
Opportunity for interactive communication: Q&A session to engage the audience
3. Promotion:
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Publication in the Academy's closed community
-
Newsletter in the Academy's chatbot
-
Email newsletter
Implementation period: up to 4 weeks
The outcome for you
-
Maximum coverage of your target audience in a short period of time
-
Direct communication with an active, financially literate audience
-
The opportunity to receive instant feedback and attract potential customers
Implementation example
The Minfin Academy organised, launched and conducted a webinar on ‘China, AI, crypto projects, tokens: what to expect from the cryptocurrency market?’
The webinar attracted 21,000 views, demonstrating the relevance of the topic and the audience's interest in such formats.
8. Інтеграція у відео / відеоформати
Інтеграція у відео на youtube каналах (Мінфін та Finance.ua)
-
Партнер випуску: оголошення партнера рубрики з описом компанії/послуги/товару. Інтегруємо в наші постійні рубрики з Олексієм Козиревим (на Мінфіні «Прямо по курсу» та/або на Finance.ua «В курсі курсу») та «Скільки коштує» на Finance.ua
-
Зйомка відео на певній локації (pr місця зйомок), проведення розіграшу подарунків від Партнера відео, ведучий в одязі з лого партнера, прерол/мідрол тощо.
